How Often Should I Reach Out?
There are those who believe in monthly publications and there are those who reach out every week. Some are on a strict schedule and some blab out when they have something to say. Is there a wrong and right [...]
How Constant Contact Helps You Segment Your Target Audience
Whether you have 30 or 3000 people in your email marketing account, you should take advantage of your ability to split them up into segments. How you decide to segment your list is up to you. Do you offer a [...]
5 Most Effective Ways to Get Your Email Campaign Reader to Donate To Your Cause
Whether you’re a non-profit or charity organization – or simply someone creating a GoFundMe campaign, getting people to read your plea for donations and then encourage them to take action (opening their wallets) can be awkward. People may “want” [...]
10 Tips For Easy Content Ideas
You’re determined to keep your clients and prospects up to date on your offerings with a regular content marketing campaigns. That’s a smart decision, as blogging and email marketing are still the most effective ways to attract the right prospects [...]
Tips for Participating in a Conference/Expo
Congratulations on your decision to actively participate in a conference or expo! That means you’re either paying for a spot as a vendor or are giving a presentation of some kind. Now what? Just show up and do a fantastic [...]
Content Writing Made Simple
When I talk about Content Marketing I can see shoulders start to slump. Writing? Their posture reveals that this was their worst subject at school. They have visions of filling those Composition Notebooks and using fancy vocabulary words. We had [...]