How To Drive Sales From Newly Acquired Leads
Whether you have new leads from a conference or speaking engagement, you need to do something with those business cards you collected – stat! If you have a handful of cards, or if you have an assistant, invite each person [...]
Let’s Keep It Simple
Sometimes working on this month’s email campaign can feel overwhelming. Like that scene from Star Wars where they are stuck in a giant trash compactor and the walls of garbage are closing in on them, a large daunting marketing task [...]
Is There Anyone Back There?
Branding as you or branding as an entity plays a large role in how a customer wants to interact with you. Let’s say you’re strolling through a lovely neighborhood of small shops. You walk into one shop, and after browsing [...]
The Post-Seminar Blues
“I’ve spoken at a seminar. Now what?” You’ve ended your talk and the room erupts in applause! They loved you, they loved your material. Speaking is one of the most powerful lead generators in the world of marketing. But if [...]
How To Keep Your “Not Now” Prospects Engaged
We’ve all been there. We met a great new prospect. We had a productive first strategy meeting. They loved our services and were excited to get started. But not now. They have issues to get through first. Totally understandable. They [...]
Working Without a Net
Making the Revenue While You Build Your Business People start a business as a result of a wide variety of circumstances – some were laid off their corporate job, some simply wanted control over their schedules (yea, right), some had [...]