Do You Provide Consultative Services for Your Clients and Have Missing or Outdated Marketing Content for Your Own Business?
Clear Path Strategy provides marketing strategy and content services for professional service providers nurturing long term relationships with your clients.
When you’re a provider of trust-based services, you put most of your focus and energy into giving client-centric services. What often happens is that your content marketing stalls because there’s no time set aside for those types of tasks. And we believe that handling it all on our own will save money.
The truth is, you’re losing tons of time. And we know that time is money!
The result?
- A website that is embarrassingly out of date.
- An email marketing campaign effort that starts and stalls.
- Blog posts with huge gaps in time.
- A half-baked marketing plan that never gets off the ground.
A lack of consistency in your messaging sends the wrong message in your branding. I provide strategic marketing and content services for relationship-based service providers. My clients are invested in long term partnerships with their clients, human-to-human connections. I typically work with such professions as business coaches, executive consultants, therapists, mental health counselors, health coaches, and well-being advisors.
I’m here to tell your story of how you helped transform your client’s life or business. My down-to-earth, human-to-human style cannot be matched by AI!
Marketing Tasks Are Not Your Favorite Way to Spend Time – But They’re Necessary!
Transaction-based businesses are based on coming in, fixing a problem, and getting out. But if you’re a business coach, leadership consultant, health coach, as a business owner that already provides ongoing personalized service to suit the evolving and unique needs of each of your clients, you spend time carefully planning strategies, solutions and services for your long-term client.
You don’t NEED to be doing every single business building task yourself. You do need to focus on your areas of expertise, your “zone of genius”.
Perhaps you’re a business coach, executive consultant, therapist, mental health counselor, health coach, or well-being advisor, where building a relationship-driven human to human business model is focused on understanding and delivering what your ongoing clients need. Are you going to spend your valuable time writing blogs and launching email campaigns every month?
Off-loading marketing tasks is a great way for you to focus on serving and building relationships with your clients. But not all “solutions” are appropriate for your consultative business. AI and inexpensive off-shore services won’t be able to give you custom human relationship-based content that tells the story of the transformational work that you do and that truly reflects the high level of partnership-oriented services you provide.
Clear Path Strategy has been providing technology and marketing services since 2004. Some of my clients have been with me for more than a decade. As a business owner who thrives on nurturing long-term relationships, I created Clear Path Strategy to support consultative and long-term service providers by offering to handle the most-needed down-to-earth marketing services. I understand your client-focused and trust-based business model, because that’s my model, too! Let’s chat about what you could use help with to grow your business the smart way.
Partner with a Marketing Strategist and Content Writer Who Brings Long-Term Value to Transformational Service Providers
I work with relationship-based service providers who:
- want their prospects to “get” their brand through personalized marketing;
- understand that when it comes to effective marketing, consistency is key;
- don’t want to spend their limited and already overbooked time handling ongoing marketing tasks;
- know that without continuous and updated marketing, the sales funnel dries up.
- recognizes that you can’t – and shouldn’t – do it all, and
- are ready to welcome support that’s affordable and designed for small and solo businesses.
Not sure if your content is matching your ideal client? You’re writing consistently but not getting much engagement or interaction. Or worse, you’re getting attention from prospects that are not the right fit.
Where’s the disconnect?
Let’s work together to establish your branding persona and your ideal client profile to reveal the writing style that will get you noticed by the right prospects.
Whether your business has just started, or you’re pivoting after several years, you’re wondering,
“What’s the best type of marketing that will grow my client base?”
There are many ways to market your services but do YOU need to do it all? NO!
Your unique business should have its own unique marketing strategy!
The best ways to grab attention from your ideal prospects are an engaging website, email marketing, and blogging. And you can re-use this content for social media, presentations, flyers and more. Do you have the time and talent to do all this writing? Can your time be better spent caring for your clients and team?
Hand over the writing to Clear Path Strategy! I guarantee fresh, custom content for your unique business.
Are You Curious?
Let’s Have a Conversation
If you’re wondering what marketing services are right for you at this stage of your business, I welcome a simple conversation with no sales pitch.
- Ask me how a marketing strategy session works or what kinds of one-time projects I’ve completed.
- Or perhaps you’ve been searching for someone who understands your business model to refresh your website content, handle email campaigns or publish consistent blogs.
I know you have questions, and I’m here to answer them. Let’s have a chat with no obligation – start with an email message and we can then schedule a Zoom Call.
