The Pricing Predicament
We’ve been told through books and speeches that in order to make a boat load of money and be successful, we need to raise our prices to an uncomfortably high level. How many times have we heard, “you need to [...]
Stuck and Discouraged
Speaking with a successful entrepreneur yesterday, she admitted that after years of being “booked and busy”, client activity was slowing down to a crawl. What the heck? Her full book of new clients had always originated from referrals from happy [...]
Fear Is Holding You Back – What Are You Afraid Of?
I know the road of the solo entrepreneur, having walked it for more than 10 years. Creating and running your own business is not easy. Success doesn’t come quickly. It takes intentional action, despite the fear. Successful entrepreneurs can be [...]
Best Subject Lines
Ever since the days of Aladdin, we’ve been trying to find that secret word or phrase that will open the magic door to reach our treasure: how do we get a reader to open our email campaign? It’s tricky, but [...]
The Ideal Client Can Make All The Difference In The World
Several years ago, when I was struggling to maintain a consistent revenue pattern for my first business, I hired a marketing consultant. One of the first topics together was nailing down my Ideal Client. The conversation went something like this: [...]
When to Send
An important factor in the success of your email campaign is when to send it. You may have read studies that tell you what days of the week to avoid, or to send on particular days. But for the most [...]