Tips for Participating in a Conference/Expo
Congratulations on your decision to actively participate in a conference or expo! That means you’re either paying for a spot as a vendor or are giving a presentation of some kind. Now what? Just show up and do a fantastic [...]
Content Writing Made Simple
When I talk about Content Marketing I can see shoulders start to slump. Writing? Their posture reveals that this was their worst subject at school. They have visions of filling those Composition Notebooks and using fancy vocabulary words. We had [...]
How To Drive Sales From Newly Acquired Leads
Whether you have new leads from a conference or speaking engagement, you need to do something with those business cards you collected – stat! If you have a handful of cards, or if you have an assistant, invite each person [...]
Let’s Keep It Simple
Sometimes working on this month’s email campaign can feel overwhelming. Like that scene from Star Wars where they are stuck in a giant trash compactor and the walls of garbage are closing in on them, a large daunting marketing task [...]
Is There Anyone Back There?
Branding as you or branding as an entity plays a large role in how a customer wants to interact with you. Let’s say you’re strolling through a lovely neighborhood of small shops. You walk into one shop, and after browsing [...]
The Post-Seminar Blues
“I’ve spoken at a seminar. Now what?” You’ve ended your talk and the room erupts in applause! They loved you, they loved your material. Speaking is one of the most powerful lead generators in the world of marketing. But if [...]