Make Way For Growth – Creating Processes
I recently read an article about very successful and busy leaders in the business world. They attribute part of their success (and keeping their heads above water) to making as many things in their lives “standard” as possible. It’s [...]
Sales Tip – Look at Customer Behavior
Will They Buy? Look at Their Behavior Many years ago, I tried my hand at selling beauty products. Although I wanted sell to everyone, I had a difficult time. I chuckle now at how I used to try and convince [...]
What Your Prospect Really Wants – Sell The Sizzle
Sell The Sizzle: What you can learn from hamburger commercials? When you’re a business owner with a service to sell, often you’ll get asked this million dollar question from a prospect: “What exactly does this service cover? What will I [...]
Writing Content That Hits Below the Surface
If you’ve seen contest shows such as American Idol, you’ll note that they don’t simply bring on each contestant and tell you where they’re from. Oh no. They pull back the curtain and show you the deepest challenges that person [...]
Should I Accept this Speaking Engagement?
Have you ever found yourself in a situation where you’ve arrived at a speaking engagement, you’ve done all the prep work, made copies for handouts, you look your best, you’ve been driving for a while to get there, and made [...]
Content Marketing Guidelines For Better Results
We’ve been told we MUST provide great content marketing for our businesses, but there seems to be conflicting tips and trends out there. Great content marketing is actually pretty straightforward! If it feels complicated or overwhelming, then you’ll be [...]