What Your Prospect Really Wants – Sell The Sizzle
Sell The Sizzle: What you can learn from hamburger commercials? When you’re a business owner with a service to sell, often you’ll get asked this million dollar question from a prospect: “What exactly does this service cover? What will I [...]
Writing Content That Hits Below the Surface
If you’ve seen contest shows such as American Idol, you’ll note that they don’t simply bring on each contestant and tell you where they’re from. Oh no. They pull back the curtain and show you the deepest challenges that person [...]
Should I Accept this Speaking Engagement?
Have you ever found yourself in a situation where you’ve arrived at a speaking engagement, you’ve done all the prep work, made copies for handouts, you look your best, you’ve been driving for a while to get there, and made [...]
Content Marketing Guidelines For Better Results
We’ve been told we MUST provide great content marketing for our businesses, but there seems to be conflicting tips and trends out there. Great content marketing is actually pretty straightforward! If it feels complicated or overwhelming, then you’ll be [...]
You Have to Earn the Right to Talk About You
Recently I was working with a business strategy client. He is a brilliant photographer whose work is breathtaking. But his website needed work. Many folks in the artistic field recognize the value of showing their work to the web-browsing public. [...]
How Do I Deliver Uncomfortable News?
I am honored and excited to work with my Business Growth Strategy clients. They are dedicated entrepreneurs focused on serving their clients and developing a clear path to a strong growing business. Together we create processes that work for them [...]