How To Create a New Offer That Sells
Have a new idea for a service offering or business? How do you know if it’s going to fly? Answer: Listen to your audience. There is one school of thought that encourages entrepreneurs to jump in with your newly thought [...]
How to Boost Open Rates
Here’s my top 5 methods to boost your open rates. In addition, I would take some time to test a few strategies using the A/B Testing feature of your email tool. Your own audience will tell you what [...]
Make Way For Growth – Creating Processes
I recently read an article about very successful and busy leaders in the business world. They attribute part of their success (and keeping their heads above water) to making as many things in their lives “standard” as possible. It’s [...]
Sales Tip – Look at Customer Behavior
Will They Buy? Look at Their Behavior Many years ago, I tried my hand at selling beauty products. Although I wanted sell to everyone, I had a difficult time. I chuckle now at how I used to try and convince [...]
What Your Prospect Really Wants – Sell The Sizzle
Sell The Sizzle: What you can learn from hamburger commercials? When you’re a business owner with a service to sell, often you’ll get asked this million dollar question from a prospect: “What exactly does this service cover? What will I [...]
Writing Content That Hits Below the Surface
If you’ve seen contest shows such as American Idol, you’ll note that they don’t simply bring on each contestant and tell you where they’re from. Oh no. They pull back the curtain and show you the deepest challenges that person [...]