Who Should I Include In My Email Marketing Lists?
This is one of the most misunderstood topics in establishing a successful Email Marketing Strategy. The most obvious answer is – “fill my lists with my past and current customers, prospects and warm leads.” You may be missing out on [...]
A Season of Gratitude
We’re in November, the official season of Thanksgiving, Football, Turkey, Black Friday, and “Almost Christmas”. As business owners, we’re gearing up for a busy time of year but we are also thinking of our gratitude for our clients. More than [...]
Content marketing – standing behind the spotlight
While I love engaging with small business owners during the presentations and workshops I give, my favorite part is the questions they ask…. I get to glimpse into the marketing and strategy questions that are floating around in their minds. [...]
Content Marketing To Build Your Career
As a fervent content marketer, I’ve been asked to present to a mixed group of professionals on how content marketing can further your business growth as an entrepreneur and your professional career as an employee. Why market yourself when you’re [...]
How Do I Work My Business And Give To A Worthy Cause?
My clients know that our sessions will gear around the win-win-win. No matter what the idea, if it’s not great for all parties involved, it just won’t work. Recently a client suggested that she wanted her store to give back [...]
It’s OK to Quit …Sometimes
One of the most common elements of entrepreneurs is our determination. Which is to say, we’re stubborn! We do NOT give up easily. In order to stick it out in the early stages and rough times of your business, determination [...]