How To Tell When To Walk Away From a Prospect
Revealing Your Ideal Client is a topic I love to give at workshops. It’s something that I didn’t understand 15 years ago as a new entrepreneur, but deeply appreciate today. Many coaches or marketing people tell you to choose an [...]
How to Beat Facebook at Its Own Game
Ages ago, when Facebook first came on the scene, we opened a personal account and invited our friends. You know, people we actually knew in real life. Many moons later, Facebook went through hundreds of algorithm changes and now there [...]
2020 Is The Time to Be Intentional About Your Business Growth Plans
As I sit down with my 20-month old grandson at mealtime, we have a little “confrontation”. He wants to eat completely by himself and I want to feed him. If I let him win, half his meal winds up in [...]
Supporting Small Business This Holiday Season
My “Amazon Clicking Finger” at the ready, I already went in and shopped for plenty of Christmas presents. But as a Small Business Strategist, I want to be sure to support local small business owners – and hope you will, [...]
Tearing Down Competitors
How do you feel about a company that tries to pump itself up by tearing down its competitors? This turns me off for various reasons. If you are a professional entity, operating with high ethics, you would attract customers regardless [...]
Websites and fliers and blogs, Oh My!
One of my stellar clients needed to come up with a ½ page write-up of her business for an advertising opportunity, and her deadline was quickly approaching. She wasn’t feeling creative and already had a bursting book of client appointments [...]