Does “Cold Emailing” Work?
I recently gave a virtual workshop on content marketing tips for business development. We discussed how to address your best prospect and the language and strategy that works. Someone asked about “cold emailing”. Does it work? And of course, the [...]
What To Consider When Setting Prices
Whether the service you provide is a one-time event with a definitive beginning and end, or it’s an ongoing service, how do you go about setting a price? Like a great cake, it’s multi-layered: Layer 1 meets the most obvious [...]
Happy New Year!
In my conversations with entrepreneurs, whether they are clients, past clients or networking associates, I am seeing a distinct pattern that draws us all together. Regardless of industry, there seems to be one resounding voice. Fascinating how people who don’t [...]
How To Repurpose Your Content
As immigrants to this country, we learned fast how to make the most of what we had on hand. While other moms were buying colorful Tupperware sets, my mom taught me that when the TempTee cream cheese ran out, we [...]
Rebuild Your Business Before the Post-COVID Re-Opening
What is your business going to look like post-COVID? There are two main concerns: 1 – what will the world look like in the new “normal”? What will be the new rules of social engagement? How much longer do we [...]
Email Marketing Strategy During A Crisis
Up until the COVID-19 crisis hit, you were actively determined to keep your clients and prospects up to date on your offerings and services with a regular email campaign. But what about now?? If your business has had to temporarily [...]