Building An Unshakeable Business – Thriving In Havana
Following is an article I originally wrote in 2013, fresh from a long-anticipated journey back to the country in which I was born. I hadn’t stepped foot in Cuba since September of 1962, so this trip was emotionally monumental for me. [...]
Finding Your Perfect Match
We often compare discovering your ideal client with dating. Truth is, there are so many similarities between working with a client and developing a personal relationship, basically because, it’s all about human to human contact. Working with just any client [...]
CEO Time – Run Your Business So It Doesn’t Run You
As a business owner, I’ll bet you spend a good part of your day reacting to the work in front of you. There are phone calls to return, emails to answer, meetings to jump on, items to research. And oh [...]
This Isn’t What I Signed Up For
Did You Really Sign Up For This? Being a business owner is freeing! Until you feel trapped. Creating exceptional work is empowering! Until it leads you to exhaustion. Most new business owners dream of success, and fear they won’t attract [...]
Does “Cold Emailing” Work?
I recently gave a virtual workshop on content marketing tips for business development. We discussed how to address your best prospect and the language and strategy that works. Someone asked about “cold emailing”. Does it work? And of course, the [...]
What To Consider When Setting Prices
Whether the service you provide is a one-time event with a definitive beginning and end, or it’s an ongoing service, how do you go about setting a price? Like a great cake, it’s multi-layered: Layer 1 meets the most obvious [...]