Why Using Social Media is Not the Whole Answer
As a savvy business owner, you use today’s tech and tools to get the word out about your business. Social media is an amazing set of tools to get you noticed by new people, and to build trust among the [...]
7 Questions To Ask Before You Pay For Marketing Opportunities
From time to time, we are offered a chance to widen our audience – be exposed to more prospects who don’t know us and who we would not have met otherwise. There are only a certain number of people you can naturally [...]
How To Build An Unsinkable Business: Choose Your Passengers Wisely
Can you imagine being the captain of a vessel where 2/3 of your passengers are whiners and complainers? The food is never good enough; why is the weather so rough; can’t this ship go any faster… on and on. You secretly hope [...]
Freedom Day
Today, September 1, is Freedom Day. It’s not a national or even a state holiday. On September 1, 1962, my parents, sister and I climbed aboard a flight to the U.S., not knowing if we’d ever be able to set [...]
How To Let Automation Become Your New Employee
I’ve always been a fan of systems and technology. Although never a software developer (back in the day we called them “Programmers”), today’s technology is so pervasive that we as busy entrepreneurs now have a full Costco-sized toolbox to make [...]
How To Market When You Hate To Promote Yourself
Savvy business owners who are experts in their field will go all out for their clients – but when it comes to talking about themselves in their marketing, they freeze. I’ve heard this so many times! “I hate self-promotion”. “I [...]