CEO Time – Run Your Business So It Doesn’t Run You
As a business owner, I’ll bet you spend a good part of your day reacting to the work in front of you. There are phone calls to return, emails to answer, meetings to jump on, items to research. And oh [...]
This Isn’t What I Signed Up For
Did You Really Sign Up For This? Being a business owner is freeing! Until you feel trapped. Creating exceptional work is empowering! Until it leads you to exhaustion. Most new business owners dream of success, and fear they won’t attract [...]
Does “Cold Emailing” Work?
I recently gave a virtual workshop on content marketing tips for business development. We discussed how to address your best prospect and the language and strategy that works. Someone asked about “cold emailing”. Does it work? And of course, the [...]
What To Consider When Setting Prices
Whether the service you provide is a one-time event with a definitive beginning and end, or it’s an ongoing service, how do you go about setting a price? Like a great cake, it’s multi-layered: Layer 1 meets the most obvious [...]
Happy New Year!
In my conversations with entrepreneurs, whether they are clients, past clients or networking associates, I am seeing a distinct pattern that draws us all together. Regardless of industry, there seems to be one resounding voice. Fascinating how people who don’t [...]
How To Repurpose Your Content
As immigrants to this country, we learned fast how to make the most of what we had on hand. While other moms were buying colorful Tupperware sets, my mom taught me that when the TempTee cream cheese ran out, we [...]