A Healthy Company Grows With Care…And Rules
Imagine for a moment these scenarios: You’re browsing through your local Costco and decide to swipe your arm across an entire shelf of products, knocking them all to the ground. You’re banging at the door of a restaurant at 9am, demanding to be [...]
The Power of Connecting and Communicating in 2020
In my “Build an Unsinkable Business™" presentation, I teach that a key principle is maintaining human to human communications. This may not take the place of marketing completely, but it has earned a much higher priority due to the unsettling events of [...]
Be Different Not Better – Finding Your Special Pumpkin
I went pumpkin picking yesterday with my family. Sounds exciting, right? But considering that in the days of COVID, getting together with the family is not as easy as it once was, that this year my 2 ½ year old grandson can now pick up his [...]
How To Give Free Content Without Giving Away Too Much
How can you give free information to your clients and prospects, instilling trust, without being known as someone who’s always giving it all away? Who’s run into that question before? ((raises hand)) It’s Good To Educate Your Audience When we have insights [...]
Why Using Social Media is Not the Whole Answer
As a savvy business owner, you use today’s tech and tools to get the word out about your business. Social media is an amazing set of tools to get you noticed by new people, and to build trust among the [...]
7 Questions To Ask Before You Pay For Marketing Opportunities
From time to time, we are offered a chance to widen our audience – be exposed to more prospects who don’t know us and who we would not have met otherwise. There are only a certain number of people you can naturally [...]