What Kinds of Business Need to Blog?

You’ve read and been told that blogging is essential – but why? And is blogging essential for every kind of business? There are 2 key reasons to blog – for Google and for Prospects. Let’s explore what kinds of business needs to blog.

Google bots search for fresh content continually. They don’t waste time visiting static, dusty old websites. Blogging a minimum of once a month invites Google to come check out your website, again and again.

For the humans – it helps your prospects better understand what you do, why you chose to do it, how you do it, and whether you’re the best choice for them.

You can categorize a business between product-based or service-based, and in that respect, a blog would be essential to both. There are so many choices and decisions to make for the average consumer. No one wants to be stuck buying the wrong product or hiring the wrong service provider. The website only goes so far to help make your decision. We always seek more information!

I like to ask my prospects: which is the greater challenge for your business – too much competition or too much confusion? When there are many companies who do what you do, blogging helps you stand out from the crowd. If people keep asking basic questions about your business or service, then a blog can clear the fog.

For a company that has developed a product line, you can’t depend on a shopping cart to do all the selling for you. Humans are curious, and you want to both invite and anticipate questions about your product. Whether you sell items that are basic or exotic, there is always more information sought and more questions asked than what they can read on the description in the sales page.

For a product or a complete product line, your blog would focus on the features, the benefits, the many ways to use the product and taking care of it to last a long time. Think of related information that would be useful for your customer to have once they’ve purchased your product. For example, even selling pots and pans will open the door to showcasing recipes buyers can cook with your product.

Feel free to talk about how you developed the product, why, and for what target audience. What makes it special, how versatile can it be, and why you’d want to own more than one.

If you provide a Business or Consumer service, blogging will attract the right buyer and make clear why your company is the perfect match for their need.

Not every provider performs a service the same way – so audiences are seeking to find the best fit for them. Typically, a Services Page on your website will give them succinct and bare bones information, but your blog can describe the passion for what you do, the beginnings of how you got started, and why you connect with that specific type of client. If possible, feature a few great clients and the services you performed for them, along with their testimonial.

Yes, it’s actually helping you start a relationship with prospects that will lead to sales if you continue to nurture that bond with consistent blogging.

How Can I Help You?

With many years of experience in business strategy and content marketing, I work with small business owners who want to express their passion for their business and customers with clear and compelling content. Blogging, Email Marketing, and Website Content are my specialties. Curious? Let’s connect.