Why Do You Need a Blog on Your Website?
Blogging on your website consistently is essential to improve findability and building trust by sharing your expertise. Further, blogging
- Provides fresh content to improve findability.
- Demonstrates your industry knowledge
- Increases your reputation because you’re sharing your expertise
- Offers a peek at the experience of working with you
- Showcases your personality and working style
Most businesses fall into 1 of 2 main challenges of prospecting for new customers:
Either your business model is new or complex – or your industry has a ton of competition.
Your business is tough to explain, and prospects just don’t understand! When you catch yourself explaining your business model over and over, a blog can come to the rescue! It gives you the time and space you need to explain it and illustrate it in several formats so that your prospects become clear!
Blogging Helps You Establish Your UVP
Even if plenty of companies do what you do, not all businesses are alike! In this world of human-to-human marketing, we need to establish your Unique Value Proposition in a way that’s crystal clear. Your blog can express more information about you, your expertise, your process, your working style and the experience your clients can expect by choosing you.
You don’t need to be a spectacular writer – just generous with your knowledge. It doesn’t need to be as long as a magazine article, 350 to 700 words will do it.
What’s critical is consistency! Whether you choose once or twice a month, establish a publication schedule and stick to it. Of course, images, headlines and keywords matter; you’ll want to create a meta description for each post, and review the spelling and grammar, so that takes time on top of writing the blog itself!
Blogging On Your Website Consistently Is Essential BUT It Doesn’t Have to Be Overwhelming!
If you feel this is more time than you can devote to this part of your business, that’s where I come in. As a website content writer, I can help you with your blog as well. Schedule a call and let’s discuss what my blogging services can do for you and your business.
Who I Work With
Brand Photography
“Before working with Susana, my blog writing experience was regular and consistent. There are many photographers available, so in my blogs, I want to address my prospect in a way they could see why I was their best choice.
During our topic interview session, I found the Q&A format to be very helpful and I appreciated the list of blog ideas she came up with in such a short amount of time while we were talking! The topics felt natural to my brand and style, so that’s a big A-HA moment for me.
I love that the content interview was conversational and that she asked great clarifying questions to include my services and specific keywords in my blog. I greatly appreciated the quick turnaround and that she was responsive.
By handing off the blog writing task, I saved myself the hours it typically takes to write one blog as I often struggle to find the right words. It give me back time so I can focus on my business and my family. This is a fantastic service!”
Charissa H. Yong
Business Consulting
Before working with Susana of Clear Path Strategy, I had never written blogs, nor had I made it a specific goal to get started writing them. In my industry, there are many companies to choose from and I want to use the blogging platform to show them my background and express my personality to help prospects choose my company.
Susana’s interview format was the only way I’ve found to express my ideas clearly. I feel I get stuck in my writing because I am overthinking the topic or trying to impress instead of imparting valuable information. My A-HA moment came when we discovered that the only way my audience will get to know me, is if I let go.
What I liked best about handing off the blog writing task was that I could have well written blogs branded to my company without having to make it happen myself. I trusted that Susana would take my ideas and express them professionally and succinctly.
Susana was able to pinpoint my vulnerability issues when it comes to writing. I also have so much going on in my business right now that the only way to make blogging happen is to delegate to the right person.
Bertha Robinson