What Do You Include in Your Home Page?
Your website helps your visitor determine if you’re a good fit for them. If you’re getting ready to create or relaunch your website, it could be a bit daunting to figure out what do you include on your home page. After all, your home page is the front door of your business and people are deciding whether they want to come in.
Do you tell your whole story? List all your services? Jam it full of keywords?
The job of your home page is to help your visitor determine if they’ve knocked at the right door. While skimming your home page message, your prospect is quickly determining if you’re a good fit for them. If there’s too much to read and the page goes on and on, your prospect will bounce and move on to the next. And if there’s barely any content at all, they won’t have a chance to make much of a connection with you, so they’ll move along.
According to domain.com, Good content is what keeps your website visitors engaged and interested in your site.
Your home page must give your visitor enough information to feel confident that they’ve found the right place, and comfortable enough to ask for more details.
AND you only have a few seconds to capture their attention! No wonder it feels pretty stressful to choose the right words, phrases and tone of voice. Your content should be easy to read without talking down to the audience. It should give enough answers while also encouraging them to schedule a meeting with you to ask more questions.
Does your website help the visitor determine if you’re a good fit for them?
It’s a pretty tall order, and if writing was never your favorite subject in school, it’s quite a burden. Luckily, I’ve been writing all my life and have owned a business for 20 years. I’ve written the content for my clients and my own websites throughout my whole business journey.
I create customized content for your home, services, and about pages on your website. And to complete the service, I can make sure your website is searched by Google for fresh content by providing custom blog writing services as well.
Because the job of your website is to help visitors determine if you’re a good fit for them, you’ll want an experienced writer helping you out. Please reach out and tell me about your business and how I can help you create effective content for your website.
