How Formal or Casual Should My Blog Be?
When business owners try to commit to writing regular blog posts, they are sometimes delayed before they ever begin because they're worried whether it their writing style will make the blog sound off-putting. A common question I receive is, [...]
I Hate Writing Blogs – Aren’t Videos Enough?
I Use Video Marketing - Do I Have to Blog, Too? As a marketing content writer, I meet many savvy business owners who hate writing blogs, but videos are not enough to market their business. They find it [...]
What Kinds of Business Need to Blog?
You’ve read and been told that blogging is essential – but why? And is blogging essential for every kind of business? There are 2 key reasons to blog – for Google and for Prospects. Let’s explore what kinds of business [...]
How to Blog When You’re Not Allowed to Blog
You've heard it mention that consistent blogging on your website gives you many benefits and advantages. From a "will they find me?" perspective, Google will pay more attention to a website with consistent blog posts than they do to [...]
How I Write Blogs for My Clients
Hiring a writer to create your blogs is particularly smart and effective if you’ve already determined that sitting down to write 2 or 3 blogs every month is just not going to happen. Before you do hire someone to [...]
Stuck For Blog Ideas? Start With Headlines
Even if you’ve written a sensational blog post on a topic of importance to your prospects, don’t gloss over the critical task of creating an effective Headline. With a boring title, people will skip past your post – and [...]