The Ideal Client Can Make All The Difference In The World
Several years ago, when I was struggling to maintain a consistent revenue pattern for my first business, I hired a marketing consultant. One of the first topics together was nailing down my Ideal Client. The conversation went something like this: [...]
When to Send
An important factor in the success of your email campaign is when to send it. You may have read studies that tell you what days of the week to avoid, or to send on particular days. But for the most [...]
How Often Should I Reach Out?
There are those who believe in monthly publications and there are those who reach out every week. Some are on a strict schedule and some blab out when they have something to say. Is there a wrong and right [...]
How Constant Contact Helps You Segment Your Target Audience
Whether you have 30 or 3000 people in your email marketing account, you should take advantage of your ability to split them up into segments. How you decide to segment your list is up to you. Do you offer a [...]
5 Most Effective Ways to Get Your Email Campaign Reader to Donate To Your Cause
Whether you’re a non-profit or charity organization – or simply someone creating a GoFundMe campaign, getting people to read your plea for donations and then encourage them to take action (opening their wallets) can be awkward. People may “want” [...]
10 Tips For Easy Content Ideas
You’re determined to keep your clients and prospects up to date on your offerings with a regular content marketing campaigns. That’s a smart decision, as blogging and email marketing are still the most effective ways to attract the right prospects [...]