Tearing Down Competitors
How do you feel about a company that tries to pump itself up by tearing down its competitors? This turns me off for various reasons. If you are a professional entity, operating with high ethics, you would attract customers regardless [...]
Websites and fliers and blogs, Oh My!
One of my stellar clients needed to come up with a ½ page write-up of her business for an advertising opportunity, and her deadline was quickly approaching. She wasn’t feeling creative and already had a bursting book of client appointments [...]
Who Should I Include In My Email Marketing Lists?
This is one of the most misunderstood topics in establishing a successful Email Marketing Strategy. The most obvious answer is – “fill my lists with my past and current customers, prospects and warm leads.” You may be missing out on [...]
A Season of Gratitude
We’re in November, the official season of Thanksgiving, Football, Turkey, Black Friday, and “Almost Christmas”. As business owners, we’re gearing up for a busy time of year but we are also thinking of our gratitude for our clients. More than [...]
Content marketing – standing behind the spotlight
While I love engaging with small business owners during the presentations and workshops I give, my favorite part is the questions they ask…. I get to glimpse into the marketing and strategy questions that are floating around in their minds. [...]
Content Marketing To Build Your Career
As a fervent content marketer, I’ve been asked to present to a mixed group of professionals on how content marketing can further your business growth as an entrepreneur and your professional career as an employee. Why market yourself when you’re [...]