How to get clients … Step 2 – Sharpen Your Message
Last time I addressed how to spend your time when business is slow. Step 1 was about The Personal Connection. Review And Refine Your Communications. When business is slow, it’s THE best time to review your marketing material. Yes, that task you hate, right [...]
How To Get Clients … Step 1 – Stop Hiding!
When business is slow, you’re stressed, wondering “how do I generate new business?” Having been an entrepreneur for almost 20 years, I can pull myself out of panic mode and into a productive course of action. Here’s a peek into my process. This is not the time to sit back [...]
The Agony and Shame of Feeling Defeated
Speaking to entrepreneurs throughout the week, various people bring up the same topic, so I know it’s time to pay attention. Last week the topic that resurfaced and resounded is overwhelm. Natural overwhelm comes about when you have distinct duties and tasks you must perform but cannot get it [...]
A Selling Strategy: Chip Away At the Iceberg of Pain Points
A common theme in sales books and courses is for the prospect to convince themselves to buy your offer; and to do that you must “keep them in the pain”. Humans have a learned behavior to be polite. It’s a huge part of social conduct in school, [...]
The Journey Is Tough – How Do I Keep Moving Forward?
The Story of Wildcat Mountain Back in the early 80’s as a young married couple with no kids, my husband and I loved sight seeing and hiking in the fall foliage season in New England. One such lovely day, we took [...]
Selling Easier With Caring and Grace
I’ve taken many sales courses and read sales books over the years. A common theme and smart strategy is for the prospect to convince themselves to buy your offer; and to do that you must “keep them in the pain”. It sounds awful so [...]