Do I Spend Money To Get To My Goals Before I Have The Money?
Another Business Chicken & The Egg Conundrum. When I started my business 17 years ago, a lot of business coaches offered to work with me. I must have been an obvious mess because I met a never-ending stream of them! [...]
Your Branding – A Business Chicken & The Egg Conundrum
In a strategy session with a relatively new business owner, I could feel he was stressed about defining his brand beyond the nifty logo he created. Do I define my brand now to get sales or wait to get sales [...]
It’s Not Just Talk – I Weeded Out an OK Client, Too.
As a Pumpkin Plan strategist, I advocate focusing your time, energy and services on your top clients; which means weeding out the bad, ok, and mediocre clients. No one wants to say goodbye to revenue, but when we remove the [...]
This Is What You Don’t Know About a Discovery Call
My typical call to action is to schedule a discovery call with me. And often people are curious -- they’d like to, but they shy away from it. Why? I’ll bet you’ve run into this situation at some point. You’re [...]
How To Promote Your New Company Without Losing Your Shirt
Many “early entrepreneurs” who are creating their new business and wanting to promote their new company often believe they have to start by shelling out big bucks on a fancy website to make a great impression. While having an awesome [...]
Being Difficult – Is It Worth It
As a member of the National Association of Women Business Owners, I have the privilege of meeting and networking with amazing women from all over the country. One of my “Boss Sisters” is TJ Everhart, an expert in organization change and performance management. I [...]