Tighten Your Operations to Get Out of Your Own Way
In the past few weeks, I’ve been supporting my clients while they navigate through overwhelm. Not just one business owner – multiple. When you offer a service that people want and need, it feels as if everyone is knocking on your door [...]
The Two Sides to Pricing
Whether you are the one receiving a price quote, or having to deliver one to a prospect, The Price Quote is notorious for inducing anxiety! Here’s a new perspective. The question of “why this price” has a 2 sided answer. I’ll lay it [...]
How to get clients … Step 2 – Sharpen Your Message
Last time I addressed how to spend your time when business is slow. Step 1 was about The Personal Connection. Review And Refine Your Communications. When business is slow, it’s THE best time to review your marketing material. Yes, that task you hate, right [...]
How To Get Clients … Step 1 – Stop Hiding!
When business is slow, you’re stressed, wondering “how do I generate new business?” Having been an entrepreneur for almost 20 years, I can pull myself out of panic mode and into a productive course of action. Here’s a peek into my process. This is not the time to sit back [...]
The Agony and Shame of Feeling Defeated
Speaking to entrepreneurs throughout the week, various people bring up the same topic, so I know it’s time to pay attention. Last week the topic that resurfaced and resounded is overwhelm. Natural overwhelm comes about when you have distinct duties and tasks you must perform but cannot get it [...]
A Selling Strategy: Chip Away At the Iceberg of Pain Points
A common theme in sales books and courses is for the prospect to convince themselves to buy your offer; and to do that you must “keep them in the pain”. Humans have a learned behavior to be polite. It’s a huge part of social conduct in school, [...]