Is My Marketing Writing Too Long
Is My Marketing Writing Too Long? As a business strategist, I look at your business holistically – from end to end – to see what’s out of alignment. One of the spokes on the wheel of your business is marketing, [...]
Protect Your Business with Well-Crafted Agreements
Many business owners take it upon themselves to create their own agreements with information available on the internet. Unfortunately, there’s no way of telling if these agreements fit the bill and protect you like you’d like. Alternatively, they might have a series [...]
The Case Of The Disappearing Clients
Opening Scene: Smart Marketing Agency, Low Profits Working in a session recently with a digital marketing agency, it became quickly apparent that their team was smart, caring, and super talented in all things marketing. The content, the graphics, social media, design, videos – you [...]
How To Use Unexpected Downtime
What To Do With Unexpected Downtime I just worked with a client who partnered with her husband to build a new business. Her husband has a full time job and has also been subcontracting under another company. Their goal is [...]
Creating Packages: Make It Easy For Them To Buy
Why Create Packages? In many service-based industries, it is common to charge a customer by the hour. All you have to do is come up with your base price, and multiply it by the number of hours the project takes for a [...]
3 Things You Need To Start and Run a Successful Business
Anyone can start a business, but ensuring it will be a successful, profitable venture is another story. Beyond the business plan and registration, domain name and insurance, here are some other critical pieces to the puzzle. Risk Management Plan. Bad things [...]