The Case Of The Disappearing Clients
Opening Scene: Smart Marketing Agency, Low Profits Working in a session recently with a digital marketing agency, it became quickly apparent that their team was smart, caring, and super talented in all things marketing. The content, the graphics, social media, design, videos – you [...]
How To Use Unexpected Downtime
What To Do With Unexpected Downtime I just worked with a client who partnered with her husband to build a new business. Her husband has a full time job and has also been subcontracting under another company. Their goal is [...]
Creating Packages: Make It Easy For Them To Buy
Why Create Packages? In many service-based industries, it is common to charge a customer by the hour. All you have to do is come up with your base price, and multiply it by the number of hours the project takes for a [...]
3 Things You Need To Start and Run a Successful Business
Anyone can start a business, but ensuring it will be a successful, profitable venture is another story. Beyond the business plan and registration, domain name and insurance, here are some other critical pieces to the puzzle. Risk Management Plan. Bad things [...]
Who’s Running the Show?
When The Client Has Specific Demands Imagine you’ve developed an outstanding reputation for your industry and you’re garnering the attention from desirable prospective clients. They love your work, and have a big project in mind for you – but they’d [...]
Review Your Client
Everywhere you go, you’re expected to give a quick review of your experience. You review a restaurant on Yelp or Trip Advisor, you rate your Uber driver or AirBnB, the list is endless. It’s a good thing. But have you ever reviewed your customers? [...]