Your website is the foundation of your business communications.
To begin attracting more of your best new clients, it starts with powerful and clear messaging.
This is where you tell your prospects who you are, what you do, why you do it and who you serve.
Blog posts are your best tools to get your website found by search engines and to express your brand, unique value, experience, and expertise.
Fresh, regularly scheduled content, delivering information your prospects need, is the reason every business owner should take advantage of blog posts.
How do your clients and prospects know when you’ve posted new content?
The best place to do that is where they check every day – their inbox.
Consistent email marketing will build relationships and bring constant attention to your website, with a database of contacts you own.
Website Content
To attract your best audience you must know what to say and how to say it. Even when you’re a virtual company offering services, your website is your “store”. People visit your website to understand if you are an expert in solving their challenge, and if you’re the right fit for them.
The choice of words in your Home, Services, and About Us page can make the difference between prospects passing you by and browsing further to check you out!
What do you include in your home page?
Blog Writing
Think of your blog as the garden of your marketing content. It will cultivate content for
- email and social media posts,
- video scripts and presentations
- brochures and lead magnets.
A clearly written blog will attract your perfect prospect to engage with you in an initial conversation. If writing consistent blogs is not the most effective use of your limited time, I’ll take that burden off your shoulders and create original content customized for your business.
Why do you need a blog on your website?
Email Marketing
Did you know that you do not own your social media space? Social media has its place in the marketing world, but for many reasons, it’s unreliable. Think of it as rental space – where the landlords can change their minds about the rules in a split second, without warning!
Place your confidence and your message where people check every day – their Inbox. Newsletters and email marketing campaigns are as popular and effective today as ever, with a huge ROI.
Count on resources you own – your website, your blog, your email marketing database. Email marketing helps your client find your blog and learn what’s new on your website. Clear Path Strategy provides smart email marketing services with industry leader Constant Contact so you can spend your time more effectively.