The following blog post came about because I’m a Business Partner with the National Association of Professional Organizers, North NJ chapter. TBH, it’s easier to stalk professional organizers for their insider tips if I paid to be part of their organization. Just saying….  They were collecting information about their business partners and here’s my response. See if it resonates with you. 

The company name Clear Path Strategy came about, not by luck, but by an intensive branding process. I had a marketing expert interview my top clients, and she captured words and phrases clients used most often in describing what it’s like working with me. I loved the responses and would not have come up with this company name myself.  

Big take away – let your clients direct your branding and marketing message! 

My ideal client is someone for whom their business is not a job, it’s a life long passion. They feel blessed to be able to carry out their life’s mission. They are constantly improving their knowledge base because they love what they do.  

My top clients are not in the business of “performing a service” – they are in the business of guiding their client through a life-changing transformation. That transformation can be a better job (I work with recruiters); a better business (I work with digital and promotional marketers); better self (I work with certified health coaches) or a better home (I work with architects and professional organizers.)   

My company measures success on the longevity of my business relationships. Some of my clients have been with me for years. Others have come to the end of our active journey together yet STILL reach out to me to let me know what’s been developing or to ask my opinion on a direction they’d like to take. Even if I don’t receive any form of payment for these “after” thoughts and questions, I consider it a deep honor that they are still thinking of me this way and allowing me to weigh in on what’s happening with their business. Even years after working together, when someone can’t wait to update me on something, THAT’S what I call success! I am truly grateful for each person I have been able to partner with. 

Figuring out your ideal client is a lot tougher than saying, “I work with moms. Or lawyers. Or shoemakers.” Etc. It’s also more than just the demographics. I’ve been working on the formula for determining your ideal client for years, so take advantage of all I’ve learned.  Is your definition of your ideal client clear as mud? You’ll want to grab my free resource: The Perfect Prospect Discovery Path here.