Some marketing gurus will tell you that you have to do it all – but I have never seen proof that spreading yourself over many marketing initiatives works better than focusing on the few marketing channels that are appropriate for your business.
Digital – In Person – Paper Materials – Do You Have To Be Everywhere?
What works well for someone else may be disastrous for you, so why take hours to create marketing incentives that fall flat and waste precious time and resources? A marketing plan starts with focused, customized and smart strategy that helps you define
- Your Ideal Client: let’s define your target audience, the best prospect for your company.
- Your Brand Style: how do you describe the personality and culture of your company?
- Your Unique Value: the combination of skills, experience, and process that no one can duplicate.
- Your Best Channels: be only where you need to be to reach your future clients.
Do You Know Who To Attract?
Do you have a good idea of your perfect prospect, your ideal client? It’s not about randomly niching down to an industry or demographic.
Choosing your next top client is done with intention and care. Don’t worry, I’ve got your back – I’ve compiled a never-fail checklist of what makes an Ideal Client.
Download it and have it handy when you’re speaking with new prospects or agreeing to give a talk in front of a new group. Don’t waste your time and energy attracting anyone who comes along. Start smart!
Take The Next Step
Schedule a Marketing Laser Focused Strategy Session with me on your own or include up to 2 key people from your team. Ask all your questions, we’ll analyze the relevant details, and come up with a plan that you feel comfortable executing with the resources you have.
Make the choices that are best for your company and leave the “do it all” advice behind.
Together, we create a Clear Path Strategy customized for your marketing needs.
Susana continues to impress me with her depth of knowledge, willingness to help, and ability to put ideas in “plain English”. Starting out with my latest venture, my partner and I found ourselves floundering when it came to marketing.
Susana got us on a path and focused on a plan. She also kept us accountable to the plan and was very helpful with all the follow up questions and concerns we had.
Susana is beyond helpful. She helped me organize a marketing strategy that I have been dreaming about but could not implement myself.
I felt like a full year of envisioning and dreaming what I would like to do was organized and being implemented. 5 minutes after my first campaign went out, I started receiving e-mails about my trainings– Talk about impactful!
I decided to work with Susana to help me with my marketing issues and identify my ideal client. She had fresh ideas regarding the ideal client discovery process that I had not tried before, nor even considered.
Our conversation was chock-full of valuable information and insights that I am putting into place for my business. I highly recommend Susana for getting clarity on your small business marketing needs!
How Does It Work?
- Schedule and pay for your session.
- Answer initial questions
- I review your responses and prepare for our session
- We have a live Zoom session (which I record)
- I summarize your action plan and send you the recording.
- We check back in 3 weeks to see your progress.
