When you launched your website, it was a proud moment! At last, everything you needed your target market to know about your business is published for all the world to see. You’re done, right? Not quite.

Whether you’re a local or online company, as the owner of a professional services business, your website is likely a critical tool in your marketing toolbox. It’s the face of your business online, and it’s often the first impression that potential clients will have of your services. However, once you’ve created a website, it’s important not to rest on your laurels. Here are some reasons why you should revise and refresh the content on your website every 1 or 2 years:

Website design and development is constantly evolving, and what was popular and effective a few years ago may not be so effective today. By revising and refreshing the content on your website every couple of years, you can keep up with ever-morphing technologies and design trends. This will ensure that your website remains visually appealing, user-friendly, and effective in converting casual visitors into serious prospects.

The world of professional services itself is constantly evolving, and it’s important to stay up-to-date with changing industry trends. Think about the way your own industry operated 5 or 10 years ago, and how today’s trends have updated your offerings and processes. Your business may also have added new types of services during COVID.

By your website content fresh, you can ensure that your website reflects your current array of services, your process and the latest trends in your industry. This will help you position yourself as an expert in your field who stays abreast of current trends and demonstrate your ongoing commitment to offering what today’s target audience is looking for.

Over time, the content on your website may become outdated or irrelevant. Perhaps you’re retiring a service or bringing on a new team member or opened a new location or changed your hours of operation. By revising the content on your website on a regular basis, you can ensure that the information posted remains relevant and up-to-date. This will help you maintain your credibility with potential clients and ensure that you’re providing them with accurate information.

Search engine algorithms are constantly changing, and it’s important to stay on top of the latest trends in order to maintain your search engine rankings. By revising and refreshing the content on your website at least every 2 years, this helps to improve your search engine rankings and ensure that your website is getting the visibility it deserves.

To review, refreshing the content on your website every 1 or 2 years is essential for any owner of a professional services business. It will help you keep up with changing technologies, stay up-to-date with varying industry trends, keep your content relevant and up-to-date, improve your search engine rankings, and keep your audience engaged.

If your website content has not been revised in the last 2 to 3 years, contact me for a free consultation.