Why You Should Revise and Refresh Your Website Content Every 1 or 2 Years
When you launched your website, it was a proud moment! At last, everything you needed your target market to know about your business is published for all the world to see. You’re done, right? Not quite. Whether you’re a [...]
Email Marketing Strategy: How to Communicate a Change in Target Audience
It’s happened to many of us. We started our business serving one type of ideal client, only to experience a major change months or years later. (And it may happen again months or years from now, so listen up). [...]
Where Does My Blog Go?
If you are making the decision to start blogging as part of your marketing plan, it won't surprise me to hear you ask, "so where does my blog go?" Luckily, there are several ways to answer this. Blog On [...]
Business Is Good. Why Should I Keep Marketing?
If your view of marketing equates to advertising for new business, then you may question why you want to continue marketing activities if business is going great. This kind of “use it when you need it” strategy doesn’t work [...]
How Formal or Casual Should My Blog Be?
When business owners try to commit to writing regular blog posts, they are sometimes delayed before they ever begin because they're worried whether it their writing style will make the blog sound off-putting. A common question I receive is, [...]
I Hate Writing Blogs – Aren’t Videos Enough?
I Use Video Marketing - Do I Have to Blog, Too? As a marketing content writer, I meet many savvy business owners who hate writing blogs, but videos are not enough to market their business. They find it [...]