Cultivating a Premium Email Marketing List
Who do I add to my email marketing list? I remember in the early 2000’s when the strategy was to amass as huge a list as possible. “It’s a numbers game” I was told. This advice was completely misguided [...]
How Can I Use Website Content to Target a Specific Audience?
Yes, what you’ve been hearing is true – it pays to “specialize”, “niche down” or “target” a specific audience. It all boils down to knowing exactly who you want to work with, and who you’d rather not deal with. [...]
How To Use Email Marketing Effectively
I’ve been providing email marketing services and educating small business owners on great email strategies for more than 10 years. I love sharing and swapping expertise among business associates and I find that email marketing is still a gray [...]
Revive and Restart Your Blog With These 5 Tips
A blog page for your website should showcase your expertise, process, and client stories. Regularly scheduled blog posts will help boost your Search Engine Optimization as well as give prospects a peek into your mission, values and process. With [...]
How To Balance SEO and Human Content on Your Website
When writing the content of your website there are 2 prevalent schools of thought – one set of experts implore you to use Search Engine Optimization keywords and search phrases so that your website can be found by Google. [...]
Do I Have to Be a Good Writer to Publish Blogs for My Business?
If you suffer from writing anxiety, or you associate writing with negative experiences in school, you’re not alone. Many entrepreneurs know consistent blogging is essential in their web presence, but a discomfort or perceived lack of ability keeps holding [...]