Why Should I Tell My Story?
How I Found Myself Learning About A Razor. With my $5 Target coupon in hand, I found myself in the shaving section perusing the usual suspects – Schick, Gilette, Bic, etc. Off to the side I spot a completely unknown brand – [...]
Stop The Banging – What Are Your Attendees Really Listening To?
Stop The Banging – What Are Your Attendees Really Listening To? Recently I had the privilege of hearing one of my delightful and super smart buddies give a virtual presentation on her topic of expertise. I was looking forward to it, because she [...]
Is My Marketing Writing Too Long
Is My Marketing Writing Too Long? As a business strategist, I look at your business holistically – from end to end – to see what’s out of alignment. One of the spokes on the wheel of your business is marketing, [...]
Protect Your Business with Well-Crafted Agreements
Many business owners take it upon themselves to create their own agreements with information available on the internet. Unfortunately, there’s no way of telling if these agreements fit the bill and protect you like you’d like. Alternatively, they might have a series [...]
The Case Of The Disappearing Clients
Opening Scene: Smart Marketing Agency, Low Profits Working in a session recently with a digital marketing agency, it became quickly apparent that their team was smart, caring, and super talented in all things marketing. The content, the graphics, social media, design, videos – you [...]
How To Use Unexpected Downtime
What To Do With Unexpected Downtime I just worked with a client who partnered with her husband to build a new business. Her husband has a full time job and has also been subcontracting under another company. Their goal is [...]