Case Study: a Communications Plan for a Bookkeeping Firm
What do you do when you have multiple segments of people in your email database, with different marketing needs? Typically a business can “make do” with an all-purpose monthly newsletter. But following a Tailored Communication Strategy, we’ll discover more effective [...]
Why Email Marketing Will Always Be a Winning Strategy (So Get it Going Now)
If you’re a small business owner, you’ve probably heard it before: *“You should be doing email marketing.”* You might even believe it. But if you’re still sitting on the sidelines—waiting for the perfect time, the perfect tool, or the [...]
Pricing Your Services With Confidence
As a solo entrepreneur with years of experience, you’ve built a foundation for a business that works. You have happy clients, you deliver great results, and you know your services make an impact. But when it comes to pricing, [...]
How To Create Content for a New Email Subscriber Sequence
You have an email marketing account. Now what? Small business owners have been perplexed by how to use your new-found power! You’re standing on top of the mountain, ready to declare your message to the town below and [...]
As A Small Business Owner, Why Is It So Important To Get Blogging Right?
For small business owners, blogging is an essential tool for a number of reasons, and doing it well may have a substantial impact on your company's overall growth and success. Here are the key reasons why: Fresh Content [...]
The Difference Between a CRM and an Email Marketing Database
A Contact Relationship Manager (CRM) is priceless! This software platform comes in many options from simple and free to complex and costly. Every business should use a CRM, even from day 1! Keep track of: people you meet: how, [...]