Using AI as your Thinking Buddy rather than your Employee
As a content marketer, I’ve gotten fairly good at spotting AI-originated content at under 5 seconds. The piece is written well, organized clearly, and unfortunately full of tell-tale signs. It’s tempting to ask Chat (or your favorite tool) to create [...]
Why Would You Offer a Free Strategy / Consulting Session?
A common practice in the professional services industries is to offer a free Discovery Call. “For their convenience” you typically make it 15 or 30 minutes. The goal of this call is to discover whether you and the prospect are [...]
Choosing the Right Path with Email Marketing
If you’re just starting to embrace email marketing in your business, you’re likely aware that there are many confusing and conflicting tactics and strategies open to you. so much advice from so many sources! How do you choose the right [...]
Email Marketing Tips to Improve Your Open Rates
One of the most often-asked email-marketing questions I get are around improving open rates. Of course – who wants to produce all those emails if no one is going to open them? Whether a human being decides your topic is [...]
Case Study: Post Presentation Followup Sequence
Recently, one of my email marketing clients returned from a speaking engagement at a conference. “Here’s a list of the people who attended the talk I gave – please add them to my monthly email marketing”. Sounds good, and any [...]
Case Study: a Communications Plan for a Bookkeeping Firm
What do you do when you have multiple segments of people in your email database, with different marketing needs? Typically a business can “make do” with an all-purpose monthly newsletter. But following a Tailored Communication Strategy, we’ll discover more effective [...]