What do you do when you have multiple segments of people in your email database, with different marketing needs?

Typically a business can “make do” with an all-purpose monthly newsletter. But following a Tailored Communication Strategy, we’ll discover more effective ways to serve your audience for maximized results that really set you apart.

Case Study

A bookkeeper services 3 specialty prospect lines. She also receives a lot of business referrals from CPAs. Clearly the message she sends CPAs should NOT be the same message she sends bookkeeping prospects.

Our 3-Point Plan –

  • create specific CPA-targeted campaigns to release quarterly to the CPA segment only. We determined this audience doesn’t need monthly messages, and we know when CPA’s are less overwhelmed and ready to read their emails.
  • Create industry-specific marketing messages to the 3 specialty prospect lines. A medical office doesn’t have the same financial challenges as a landscaping company or a law practice, so each of these segments will receive a special quarterly email designed for that industry.
  • Lastly, there are evergreen topics of interest to everyone, so our plan ensures that these topics are communicated across the board on a timely basis.

What’s Your Communication Strategy? Do You Have A Marketing Plan?

Whether you’ve never used email marketing before or have been for years, everyone benefits from working from a Tailored Communications Strategy.

Let’s set up a brief call to see what that would look like for you.