As a business coach, you already know the importance of marketing your services to potential clients. However, have you considered adding consistent blogging to your marketing tools? Here are some reasons why you should consider adding blogging to your marketing strategy:

I’ve often said that “brand” can be synonymous with “personality”. Blogging allows you to share your unique perspective and voice with your audience. By consistently publishing valuable content that resonates with your target audience, that puts your professional personality on display, you can build trust and credibility with potential clients. This helps you build your brand and establish yourself as a thought leader in your field.

As a business coach, you have valuable industry insights and expertise that can help your clients achieve their goals. However, most times a perusal of the standard website pages is simply not enough to share all the nuances of your coaching style gained from your years of experience. Blogging allows you to share your knowledge, your personal and professional style, and your history of customer success stories, all of which provides huge value to your audience and helps them pull together the whole picture of what it would be like working with you. By consistently publishing informative and helpful content, you can demonstrate your expertise and position yourself as a go-to resource for your next ideal client.

Even if your book of business is currently filled with wonderful clients, you never know what the future brings. Clients’ businesses and lives change suddenly, and without much warning, they have to leave your service. And if you haven’t been paying attention to consistent marketing, chances are that your pipeline is empty, so now you’re in catch-up mode.

There will be times, as you navigate the twists and turns of your business development journey, that your target audience may change. I have worked with clients who started out focusing on one type of customer, but as months and years of experience go by, they are now honing in on the best type of client for them. Here’s where blogging can be hugely beneficial – keep using words, phrases, and examples that showcase how you work with that specific target market in your blogs. It’s a powerful way to help you niche.

When you consistently publish high-quality blog content that resonates with your target audience, you increase your chances of attracting new clients.

As a business coach, you want to stay top-of-mind with potential clients so that they think of you even before they admit to themselves that they need your services. Typically business coaches have a long sales cycle – a new potential prospect needs time to consider coaching as a solution as well as you being their choice as coach. It doesn’t happen overnight! By consistently publishing blog content that is relevant and valuable to your target audience, you can stay top-of-mind with your audience as you build a relationship with them over time.

As a business coach, your blog can serve as a valuable resource for potential clients, allowing them to get to know you and your approach before deciding to work with you. Blogging takes time and a dedication to consistency. If this is something you’ve been meaning to add to your marketing toolbox, I can help. Reach out for a chat to ask me about blogging services.