Email Marketing Tips to Improve Your Open Rates
One of the most often-asked email-marketing questions I get are around improving open rates. Of course – who wants to produce all those emails if no one is going to open them? Whether a human being decides your topic is [...]
Case Study: Post Presentation Followup Sequence
Recently, one of my email marketing clients returned from a speaking engagement at a conference. “Here’s a list of the people who attended the talk I gave – please add them to my monthly email marketing”. Sounds good, and any [...]
Case Study: a Communications Plan for a Bookkeeping Firm
What do you do when you have multiple segments of people in your email database, with different marketing needs? Typically a business can “make do” with an all-purpose monthly newsletter. But following a Tailored Communication Strategy, we’ll discover more effective [...]
Why Email Marketing Will Always Be a Winning Strategy (So Get it Going Now)
If you’re a small business owner, you’ve probably heard it before: *“You should be doing email marketing.”* You might even believe it. But if you’re still sitting on the sidelines—waiting for the perfect time, the perfect tool, or the [...]
Pricing Your Services With Confidence
As a solo entrepreneur with years of experience, you’ve built a foundation for a business that works. You have happy clients, you deliver great results, and you know your services make an impact. But when it comes to pricing, [...]
How To Create Content for a New Email Subscriber Sequence
You have an email marketing account. Now what? Small business owners have been perplexed by how to use your new-found power! You’re standing on top of the mountain, ready to declare your message to the town below and [...]