As a content marketer, I’ve gotten fairly good at spotting AI-originated content at under 5 seconds. The piece is written well, organized clearly, and unfortunately full of tell-tale signs.
It’s tempting to ask Chat (or your favorite tool) to create some blog posts or email campaigns based on some parameters, and that helps you cross off some to-do’s on your list in rapid fire.
However, we can tell. It just doesn’t sound like you. it’s “too smooth”, the number of adjectives and syllables perfectly balanced throughout a sentence or paragraph. Also, often it simply sounds like someone else.
Keep in mind that real marketing will reach real people to form a real bond between you and your best prospect.
It’s not meant to be clever or catchy – it’s a thought or a story with human emotions behind it.
A few months ago, I offered blog writing services. Bad timing for me, Chat GPT was taking over the marketing content world and suddenly we were all producing hundreds of blog posts in just minutes.
During this experience, I learned that perfect isn’t what real humans want. We are people moved by the words and emotions that come from other humans. What that means for me is that my clients may add their prompts into AI to produce a draft blog, but then they pass it to me to “humanize” it. It’s interesting that AI may take seconds to produce a few paragraphs but then I take 1 to 2 hours to pull off the tell-tale signs and find ways to express the same thoughts, but using words and phrases that are common to my client. I make it sound like them; much like taking brand new furniture, and “distressing” it to appear worn like an antique.
It’s a great time saver to use AI. It helps set up months worth of content in seconds so that your marketing well doesn’t run dry. But do take some time to run the AI-created piece through a “real human filter” and un-machine it so that it appeals to your intended, real, ideal client.
This blog post is perfectly imperfect, and written by a real human.