If you’re just starting to embrace email marketing in your business, you’re likely aware that there are many confusing and conflicting tactics and strategies open to you. so much advice from so many sources! How do you choose the right path? And how do you know that’s the right one?
I began my journey into email marketing as a very new small business owner with almost zero business knowledge. I started using Constant Contact early on, as I was impressed by its complete arsenal of tools. But how do I use it correctly? (I may mention I’m that person who reads the little instruction booklet that came inside the box).
I researched the company and found that by becoming a partner, they would provide insider knowledge and training. Sold! I became a Constant Contact Solution Provider, and eventually an Authorized Local Expert.
Through this program, I not only learned the ins and outs of email marketing, I spent countless hours presenting winning email strategies to and providing hands-on training hundreds of small business owners in the area. I listened to the questions and concerns of my peers in all kinds of industries. I understand the goals and frustrations of small businesses all over.
Going Further Than Sending to Sell
With everything I’ve learned, and all the feet-on-the-ground experiences, you can feel confident that I’m showing you the right way to get things done, for the best reasons. It goes beyond sending to sell – and dives into building a community of loyal fans. I focus on the relationship building rather than the transactional, because a long term relationship is far more profitable and sustainable.
Beyond How To Use the Tool – Building a Foundation
Anyone can click here and there and figure out how to create and send a message. But working alone, you’re going to miss out on huge opportunities to engage and keep a loyal following. This is one of those cases where DIY is only going to get you down a short path on a very rough road. Without guidance, you’re going to go through the motions and yet feel that you haven’t gotten any closer to your goals.
Looking at The Whole Picture
I’m a business strategist as well as a content marketer, so I look at your business as a whole. I know you want more clients. But what kinds of clients? Why? How many, exactly? Beyond attracting new customers, how are you going to retain the ones you have now? How can you keep former clients coming back? Do you know what your prospects want and expect from you? how can you show them you have what it takes?
Yes – there’s more to pretty pictures and pressing send. There’s thoughtful strategy behind every piece of communication. That’s what I’ve been trained to do and that’s what I have first-hand experience in doing.
I truly enjoy working with every one of my clients, showcasing their unique value to their ideal target audience. Together we achieve real results and I’m so thrilled for them.
Anyone can click ‘send’. I lead you through the ins and outs of email marketing strategy, making full use of the tool’s features, all while focusing on helping small businesses like you grow to fulfill your vision.