Small business owners have been perplexed by how to use your new-found power! You’re standing on top of the mountain, ready to declare your message to the town below and – what do you say?

Who is in your contact list? Not everyone in there is anxious and ready to buy from you right now. Some will never buy from you and they are there for another reason.

When someone joins your list, they can receive an automated sequence of one brief email. Take a look at the 4 categories below. Create one piece of content around 200 – 400 words for each of them, and you’ve got your new subscriber sequence. Remember – people take a while to consume information, so even one email a week is too often. 10 to 14 days is best.

What you offer is likely more varied and diverse than most people realize, so clarify what you do and who you do it for; it seems “basic” to you, but it’s absolutely necessary to help attract and engage.

Most people learn by storytelling so featuring a “how I helped this client” story (names and facts hidden for privacy) will illustrate your value in full color.

How do you fit into the picture? This is incredibly helpful and profound. Before they buy, people want to know – “why you?” True stories of how your background connects with your audience will bring color and meaning to your brand.

You know all the ins and outs about your industry but we don’t. A brief list of top helpful tips always attracts positive attention.

Those are just some of the many possible tactics. Let’s see one example of how it plays out. if possible break out your list into 4 main categories.

They appreciate detailed tips around the service they purchased. If you’re a business coach delivering monthly private coaching services, your newsletter helps them see other challenges you help with, and other ways you offer your service. Talk about retreats you run, group calls they can join, and what’s new in business thought leadership.

Focus on their challenge and remind them that if they don’t act, the problem won’t go away by itself. How can their challenge affect other parts of their lives? A business coach can point out that without proper help, it affects employees, vendors, and the families of the owner and employees. Point out various ways to address the problem and how you’re ready to help with a holistic approach.

These are likely people who take a while to decide because their pain hasn’t reached the tipping point. Also, some folks like to gather data before they act. Feed solid information. They will understand who you are beneath the surface, the ways you can assist in many situations, and develops a true picture of your reputation.

Here’s where examples of how you helped others, and what problems you’re prepared to solve will lead them to refer new clients to you. It’s critical to describe your ideal clients, so the referrals will be the type of clientele best suited to you.

If you’re ready to dive into email marketing but would love a little guidance, or even someone to handle the whole thing for you, I have 3 ways to help. Reach out anytime to ask how.