Like most entrepreneurs looking to improve their chance of success…
You started your small business journey with a big idea…
the path may have started with some smooth steps…
but you got overwhelmed with too many opportunities to chase…
… and now you have a collection of marketing tasks that have been collecting dust on your to-do list!
Need Help for A Special Project?
- Perhaps you need marketing support for a specific promotion or event.
- Maybe you’re looking to overhaul your website content.
- You could be wondering why prospects are not engaging with your content.
Talk to me about your goals and let’s see if I can take that off your plate.
What is a Clear Path Content Marketing Audit?
I believe that a business thrives at the intersection of best client, unique value, clear branded message and the most effective ways to amplify your content.
Some early business owners lack direction and “throw everything at the wall to see what sticks”.
Seasoned business owners appreciate that WHAT you say must have a deep connection to WHO you say it to. How confident are you that your message matches your target audience? If you’re marketing like crazy but not getting the kinds of response you hoped for, it’s time for a Clear Path Content Marketing Audit.
We will define the best type of client, the value proposition that places you at the forefront, the channels you’re using to distribute your message, and what kinds of messaging will break through the noise.
How Does It Work?
You (and 1 critical team member) receive proprietary tools to discover your ideal client and unique value proposition.
I review your website, blog, email campaigns and key social channel.
We hold a session to reveal what we’ve discovered, and I review the most important changes you can make to say the right things on the right places to attract the right prospects.
I’m Ready for Your Special Writing or Marketing Project
- One seasoned business owner realized her website hadn’t been updated in quite a while. She needed to include her testimonials, new services, and current photography. She also learned that search engines don’t read images and her lack of text was hurting her chances of being found. I rewrote her website pages with lots of searchable text, headings, and included her testimonials, too.
- One growing business realized her team was churning out great content, but there was little to no reaction from her target market. What’s going on? They were concerned that the formal voice of their content was not attracting their ideal client. I had them describe their brand style and personality, and their ideal client. I assessed their current marketing materials and found where the language wasn’t matching the readers. I offered a new approach to their emails and blogs while re-writing a portion of their website.
- One photographer wanted to post her beautiful images on her preferred social media account with the intention of leading her followers to the site where they could buy a framed version of the photograph. While her expertise was in capturing breathtaking images around the world, she wasn’t comfortable gloating about them on social media. We chose a few images and I wrote a marketing description for each.
What can I do for your business?