Service based businesses are crucial because they provide consumers and other businesses with expertise and professional experience in areas we simply can’t handle ourselves. Yet when it comes to pricing their services, there is a huge challenge! How do you put a price tag on your talent and skills?

Many entrepreneurs make this common mistake – they charge by the hour. Seems to make sense – why is it wrong?

  1. you place full control over the revenue you make into your customers’ hands. “I’ll only need 1 hour of your time”
  2. it downgrades the talent, skill, experience, and expertise of the business own to merely units of time spent with the customer.
  3. it does not reflect the true value of what the customer received – their problem solved, their challenge overcome, their obstacle surmounted.

Watch my video on Facebook on this topic.

https://www.facebook.com/RightClickAdvantage/videos/1443461022331621/