Clear Path Strategy https://clearpathstrategy.com/ Your GPS to Entrepreneurial Success Wed, 17 Sep 2025 15:21:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://clearpathstrategy.com/wp-content/uploads/2020/07/cropped-clear-path-strategy-250-logo-32x32.jpg Clear Path Strategy https://clearpathstrategy.com/ 32 32 Using AI as your Thinking Buddy rather than your Employee https://clearpathstrategy.com/using-ai-as-your-thinking-buddy-rather-than-your-employee/ Fri, 17 Oct 2025 15:20:18 +0000 https://clearpathstrategy.com/?p=5416 As a content marketer, I’ve gotten fairly good at spotting AI-originated content at under 5 seconds. The piece is written well, organized clearly, and unfortunately full of tell-tale signs. It’s tempting to ask Chat (or your favorite tool) to create some blog posts or email campaigns based on some parameters, and that helps you cross [...]

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]]> Why Would You Offer a Free Strategy / Consulting Session? https://clearpathstrategy.com/why-would-you-offer-a-free-strategy-consulting-session/ Wed, 17 Sep 2025 15:16:05 +0000 https://clearpathstrategy.com/?p=5413 A common practice in the professional services industries is to offer a free Discovery Call. “For their convenience” you typically make it 15 or 30 minutes. The goal of this call is to discover whether you and the prospect are a good fit to work together. No solutions given, no sales pitches or presentations. Just [...]

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]]> Choosing the Right Path with Email Marketing https://clearpathstrategy.com/choosing-the-right-path-with-email-marketing/ Tue, 01 Jul 2025 09:00:09 +0000 https://clearpathstrategy.com/?p=5409 If you’re just starting to embrace email marketing in your business, you’re likely aware that there are many confusing and conflicting tactics and strategies open to you. so much advice from so many sources! How do you choose the right path? And how do you know that’s the right one? I began my journey into [...]

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]]> Email Marketing Tips to Improve Your Open Rates https://clearpathstrategy.com/email-marketing-tips-to-improve-your-open-rates/ Mon, 02 Jun 2025 18:56:17 +0000 https://clearpathstrategy.com/?p=5406 One of the most often-asked email-marketing questions I get are around improving open rates. Of course – who wants to produce all those emails if no one is going to open them? Whether a human being decides your topic is interesting enough to read is beyond your control. But here are 3 of the most [...]

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]]> Case Study: Post Presentation Followup Sequence https://clearpathstrategy.com/case-study-post-presentation-followup-sequence/ Mon, 28 Apr 2025 08:53:06 +0000 https://clearpathstrategy.com/?p=5383 Recently, one of my email marketing clients returned from a speaking engagement at a conference. “Here’s a list of the people who attended the talk I gave – please add them to my monthly email marketing”. Sounds good, and any assistant would do just that. But as an email marketing specialist, I take your whole [...]

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]]> Case Study: a Communications Plan for a Bookkeeping Firm https://clearpathstrategy.com/case-study-a-communications-plan-for-a-bookkeeping-firm/ Sun, 13 Apr 2025 19:52:52 +0000 https://clearpathstrategy.com/?p=5380 What do you do when you have multiple segments of people in your email database, with different marketing needs? Typically a business can “make do” with an all-purpose monthly newsletter. But following a Tailored Communication Strategy, we’ll discover more effective ways to serve your audience for maximized results that really set you apart. Case Study [...]

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]]> Why Email Marketing Will Always Be a Winning Strategy (So Get it Going Now) https://clearpathstrategy.com/why-email-marketing-will-always-be-a-winning-strategy/ Tue, 25 Mar 2025 18:33:28 +0000 https://clearpathstrategy.com/?p=5373 If you’re a small business owner, you’ve probably heard it before: *“You should be doing email marketing.”* You might even believe it. But if you’re still sitting on the sidelines—waiting for the perfect time, the perfect tool, or the perfect idea—you’re leaving opportunity on the table every single month. Here’s the thing: email marketing [...]

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]]> Pricing Your Services With Confidence https://clearpathstrategy.com/pricing-your-services-with-confidence/ Thu, 20 Feb 2025 20:25:42 +0000 https://clearpathstrategy.com/?p=5362 As a solo entrepreneur with years of experience, you’ve built a foundation for a business that works. You have happy clients, you deliver great results, and you know your services make an impact. But when it comes to pricing, doubt creeps in. You’ve seen signs that you COULD be making more money, but you’re [...]

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]]> How To Create Content for a New Email Subscriber Sequence https://clearpathstrategy.com/content-for-new-subscriber/ Fri, 31 May 2024 14:52:52 +0000 https://clearpathstrategy.com/?p=5232 You have an email marketing account. Now what? Small business owners have been perplexed by how to use your new-found power! You’re standing on top of the mountain, ready to declare your message to the town below and – what do you say? Who is in your contact list? Not everyone in there [...]

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]]> As A Small Business Owner, Why Is It So Important To Get Blogging Right? https://clearpathstrategy.com/as-a-small-business-owner-why-is-it-so-important-to-get-blogging-right/ Mon, 12 Feb 2024 21:34:38 +0000 https://clearpathstrategy.com/?p=5198 For small business owners, blogging is an essential tool for a number of reasons, and doing it well may have a substantial impact on your company's overall growth and success. Here are the key reasons why: Fresh Content Helps You Get Found – Evergreen Content Keeps You Sane An invisibility cloak is [...]

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